Business Development & Strategic Partnerships

Connecting People. Creating Opportunity.

Connect Works helps businesses and organizations turn relationships into opportunities.

Through business development, strategic partnerships and association engagement, we help clients make the right connections, strengthen important relationships and uncover new opportunities for growth.

Whether you need to expand your presence in an industry, build stronger association relationships, develop strategic partnerships or get in front of the right people, Connect Works brings the experience, relationships and practical approach to help move opportunities forward.

25+ Years Industry Experience
Association & Partner Expert
Practical & Relationship-Driven
Connect Works executive networking and strategic business development

Hands-On Guidance

"Moving relationships from conversation to real business opportunity."

Connect Works • Principal: Lindsay Greene

Our Services

Tailored, Practical Support for Every Stage of Growth

Connect Works provides practical, relationship-driven business development and partnership support tailored to the needs of each client. Whether you need help growing a partner program, opening doors, strengthening industry relationships or making smarter use of your business-development resources, the focus is always the same: creating connections that lead to opportunity.

SERVICE 01
Programs & Retention

Sponsorship & Partner Programs

Build stronger programs — and stronger partner relationships.

Connect Works helps associations and organizations evaluate, structure and grow sponsorship, preferred-provider and strategic partner programs. From identifying new prospects and developing meaningful benefits to strengthening engagement and improving retention, we help create programs that deliver value for both the organization and its partners.

SERVICE 02
Fractional Executive

Fractional Business Development & Relationship Management

Experienced business-development support — without adding a full-time executive.

For organizations that need an experienced professional to represent them, cultivate relationships and develop new opportunities, Connect Works provides flexible, ongoing support as an extension of your team. Services can include prospect development, industry and association outreach, partner relationship management, introductions and follow-up — helping move relationships from conversation to opportunity.

SERVICE 03
Growth Strategy

Business Development & Growth

Turn prospects and relationships into opportunities.

Connect Works helps identify potential clients and opportunities, open doors to new conversations and strengthen relationships with key prospects. We can also help develop a more focused business-development strategy — determining where to spend your time, who you should be talking to and how to move promising relationships forward.

SERVICE 04
High ROI Engagement

Association & Industry Engagement

Make the right investments — and get more from them.

Memberships, sponsorships, conferences and industry events can represent a significant investment. Connect Works helps businesses determine where their time and resources will have the greatest impact — identifying the right associations, sponsorships, events and engagement opportunities for their goals.

We also help clients build stronger relationships with association leaders and members, increase their visibility and develop a more intentional strategy for turning industry involvement into meaningful business opportunities.

SERVICE 05
Mutual Value

Strategic Partnerships

Build relationships that create value on both sides.

The right partnership can expand your reach, strengthen your offering and create new opportunities for growth. Connect Works helps identify potential strategic partners, develop mutually beneficial opportunities and strengthen existing partnerships so they continue to deliver value.

Custom Engagement

Not sure where your biggest opportunity lies?

Connect Works will help you evaluate where your time, resources, and connections can generate the greatest return before you commit to large sponsorships or new hires.

Who We Help

Targeted Solutions for Relationship-Driven Organizations

We work with businesses, associations and organizations that believe relationships are an important part of growth — but may need guidance identifying the right opportunities, making the right connections or getting more value from the relationships they already have.

Audience 01

Businesses & Service Providers

For companies looking to grow presence & pipeline

For companies looking to grow their presence, reach new prospects, strengthen industry relationships or develop new business opportunities. Connect Works can help identify where to focus, who to connect with and how to turn those relationships into opportunities.

  • Reach key decision-makers
  • Targeted business development
  • Pipeline growth without full-time exec overhead
Audience 02

Associations & Member Organizations

For organizations maximizing sponsor & partner value

For associations looking to strengthen sponsorship and partner programs, develop new revenue opportunities and create greater value for their members, sponsors and service-provider partners.

  • Sponsorship program structuring
  • Associate member engagement
  • New sustainable revenue opportunities
Audience 03

Companies Engaging with Associations

For organizations investing in industry events & trade groups

For companies investing in association memberships, sponsorships, conferences and events — and wanting to make sure those investments are reaching the right audiences and producing meaningful opportunities.

  • Maximize event & conference ROI
  • Deepen leadership & member relationships
  • Intentional engagement strategy
Lindsay Greene, Principal and Founder of Connect Works

Lindsay Greene

Principal • Connect Works

25+ Years in Business Development & Association Engagement

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15 Years CBA of Georgia

Strategic Partnerships & Associate Engagement

Relationship-First Operator

Trusted industry connections across the Southeast & beyond

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About Lindsay

A Relationship Builder at Heart.

Lindsay Greene is a relationship builder at heart.

With more than 25 years of experience in business development, strategic partnerships, marketing and association engagement, Lindsay has built her career around connecting people and organizations in ways that create value and opportunity.

Most recently, Lindsay spent 15 years with the Community Bankers Association of Georgia, where she led strategic partnerships, sponsorship development, associate member engagement and industry relationships. Earlier in her career, she served in bank marketing and business development leadership roles, giving her valuable experience from both the financial institution and association side of the industry.

Through Connect Works, Lindsay brings that experience and relationship-driven approach to organizations looking to grow, strengthen partnerships and create new opportunities.

Not a Big Agency

You work directly with a seasoned operator who brings personal accountability and real relationships.

Both Sides of the Table

Experience as both an association leader and corporate marketer ensures realistic, win-win outcomes.

Get In Touch

Let's Connect

Have an opportunity in mind — or simply want to explore how Connect Works might help?

Let's start a conversation about your goals, the relationships you want to build and the opportunities you want to create.

Our Core Promise

Connecting People. Creating Opportunity.

Whether you met Lindsay at an industry conference or were referred by a partner, we look forward to hearing about your priorities.

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